A new chapter in early learning

Creating an inspiring learning environment starts with understanding the needs of those who use it every day. When East Grand Rapids Public Schools set out to expand and modernize Woodcliff Early Childhood Center, they partnered with Custer and Pure Architects to create functional, engaging spaces designed to support young learners and their educators.
With a growing need for updated classrooms and expanded learning areas, the school sought furniture solutions that would accommodate early childhood education while providing consistency throughout the facility. Rather than taking a one-size-fits-all approach, Custer worked closely with district administrators and Woodcliff staff to ensure the new spaces reflected the needs and preferences of the educators who know their students best.
Together with Pure Architects, Custer developed multiple furniture options and invited teachers to vote on their preferred solutions. This collaborative process helped shape a standardized classroom furniture package and office layouts that balance functionality, flexibility, and comfort.
The thoughtfully selected furnishings include Smith System Elemental tables and Flavors student chairs, providing versatile seating and work surfaces for everyday learning activities. Smith System Cascade storage solutions help keep classrooms organized, while Jonti-Craft imaginative play furniture, including play kitchens and dress-up areas, creates opportunities for creativity, exploration, and hands-on learning.
The transformation is being completed in two phases. The first phase introduced newly furnished classrooms, while the second phase includes updated furniture for existing classrooms and a new large group room, creating additional opportunities for students to learn, play, and connect.
More than a classroom refresh, this project reflects the value of bringing educators into the design process. By listening to those who use the spaces every day, Custer helped East Grand Rapids Public Schools create learning environments that support teachers, encourage young minds, and lay the foundation for years of discovery.








