The Future of Grand Rapids Takes Center Stage
Published On: August 24, 2026
Location: Grand Rapids, Michigan
Industry: Corporate
When communities invest in places that bring people together, the impact extends far beyond the building itself.
The Acrisure Amphitheater is set to transform Grand Rapids' riverfront into a destination where music, culture, and community come together. As one of the city's most anticipated developments, the venue will create new opportunities for connection while helping shape the future of downtown. Custer was proud to contribute furniture solutions and flooring that support the experience from the moment guests arrive to the spaces working behind the scenes.
Creating Spaces Behind the Scenes—and Front and Center
Large public venues demand more than exceptional architecture. They require thoughtfully designed environments that support guests, performers, staff, and operations alike.
Custer partnered on the project to provide furniture solutions and flooring that balance durability, comfort, and aesthetics throughout the facility. From welcoming public spaces to behind-the-scenes environments, every selection was made to enhance the overall experience while standing up to the demands of a high-traffic entertainment venue.
By integrating furnishings and flooring that complement the building's design, the project creates cohesive spaces that are functional, inviting, and built to perform for years to come.
Supporting Every Experience
Whether visitors are arriving for a sold-out concert, gathering with friends before a show, or employees are preparing for the next event, the environments within the amphitheater play an important role in every interaction.
Custer's comprehensive approach ensured that furniture and flooring worked together to create spaces that feel comfortable, intuitive, and ready to accommodate thousands of guests while supporting daily operations behind the scenes.
That vision aligns closely with Custer's belief that thoughtfully designed spaces can positively influence how people learn, connect, and thrive. Today's students need more than desks and dorm rooms—they need environments that support different ways of studying, foster collaboration, encourage wellness, and create opportunities for meaningful interaction. Valley Oaks was intentionally designed to do exactly that.
By offering a variety of spaces that accommodate everything from quiet reflection to active collaboration, the residence hall empowers students to choose how and where they learn best while building lasting connections with their peers. Every space contributes to an environment that supports academic success, personal well-being, and a stronger campus community.
Building Community Through Design
At Custer, we believe great spaces do more than serve a purpose—they create opportunities for connection.
The Acrisure Amphitheater is more than a performance venue. It's a catalyst for community, economic growth, and vibrant public life along the Grand River. We're honored to have contributed to a project that will bring people together for generations to come and further strengthen the place we proudly call home.