The Bright Future of Grand Rapids Shines in Experience GR’s New Space

By  June 30, 2016

Grand Rapids, MI
November 2015

When Grand Rapids’ tourism and travel guide Experience Grand Rapids outgrew their office space, they didn’t have to go far to find a new home. Moving just two floors down in their building at 171 Monroe Ave, the change allowed the growing team to create a new work space from scratch–all without giving up their great city view.

Wanting to partner with a local company, Experience GR worked with Custer to bring their energetic, locally-focused brand to life. Greeting guests and employees alike, the welcome area features a custom reception desk and an array of employee photos smiling from magnetic shadowboxes. Further, a custom brochure display– cut in the shape of the Grand Rapids skyline– holds a supply of community materials. The welcome lounge is fit out with custom carpeting and casual, cozy furniture.

At the center of the space, the Work Cafe provides a place for informal conversation and community-building. Custer designed the backsplash behind the counter, and provided all of the furniture to make this a bright destination for employees at any time of day.

Private offices were furnished with workstations, tables, chairs, storage, and window treatments. Areas for open benching, where employees sit next to one another in an open office setting, allow for open communication and collaboration. Additionally, standing-height surfaces encourage employees to change postures throughout the day.

Custer helped Experience GR create meeting experiences of different sizes and styles, incorporating both new and existing furniture into the overall meeting plan. The conference room can accommodate up to 14 people, and boasts comfortable chairs in peppy colors set around the table. The table itself is powered, ensuring users have the connections they need for effective meetings. On the other side of the Work Cafe, another meeting space is partitioned by Steelcase’s Post and Beam and a curtain (not pictured) for visual privacy.  While this space is not totally enclosed, teams can touch down for quick meetings and share media on the digital display.

With a combination of open and enclosed spaces, Experience GR’s new space models the future of work and the workplace. And with clean lines and colorful finishes, the environment shares in the bright future of Grand Rapids’ growing tourism industry.

Questions on this project? We’d love to hear from you!

Salesperson: Nick Allen
Project Manager: Kristi King
Designer: Alex Genzink (Custer)
Architect: Steve Fry (Concept Design)

Interested in learning more about our technology capabilities?

Contact us about this project

Nick Allen

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